When to Quit, and Building Community with Margo Aaron

Innovating entrepreneurs find themselves caught in the uncertainty of this mental bind all the time. It happens to everyone. Even the best.

One of the most agonizing choices an entrepreneur inevitably faces is whether or not to close their business. The fear that you’re working on the wrong thing – where no amount of smart execution will guarantee that you win big – is paralyzing.

At the same time, the fear that you might mistakenly give up on a great idea – that will rocket to success in someone else’s hands – is a fear-of-missing-out big enough to be a nightmare.

Today our guest is Margo Aaron. She used to run a company called The Arena, a virtual co-working space.

In this episode, we'll be talking about:

Building a community for your business
Early signs that you're business might not work out.
Experiential learning vs Learning through books in business
Margo started to build her company by building a community. Whether you know it or not, your business has a community. It could be a formal membership–maybe you offer a subscription-based product, for instance–or just a collection of loyal fans or customers that you should be treating like a community if you want to stand apart from your competitors.

However, like any other business - no matter how many precautions you take, not every investment that you make is going to work out in your favor.

Innovating entrepreneurs find themselves caught in the uncertainty of this mental bind all the time. It happens to everyone. Even the best.

Mentioned in this episode:

thatseemsimportant.com

The Arena [virtual coworking]

WordPress

Zoom

Slack

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