In this episode, Philip and Liston shared their insights on how you can choose marketing channels for your audience and whether they are in favor of PodPass or not.
On the last episode of Offline, we talked about how Philip and Liston are going to apply the Internet MBA Challenge to themselves. Today, we’re going to deep dive into how Liston will market his book, Serve Don’t Sell.
Want to know how we're applying the Internet MBA Challenge to ourselves? You asked for it...
Every customer service email is an opportunity to build stronger relationships.
Want a MBA in Internet? We can't quite give you that, but here are 3 challenges that'll help you learn Internet business, gratis.
Paul Jarvis is a creative entrepreneur. He self-publishes books, creates compelling courses, talented designer and develops software — all without a single employee.
Most businesses follow a fairly predictable life cycle. If you know the different business stages in the life cycle you can make better decisions and enjoy your successes that little bit more. Or to put it another way, you will know when to panic and when to celebrate.
Luck comes to those who are engaged in the right activities – to thrive, not just survive.
Innovating entrepreneurs find themselves caught in the uncertainty of this mental bind all the time. It happens to everyone. Even the best.
We're working on some interesting new things! Philip's begun to charge for his daily emails, and Liston's selling to the enterprise.
With the development of Internet and online business, one fight has become ever more fierce: what should you focus on, branding or direct response?
Learn how to make innovation a key process, how to plan for it and how to create a suitable business environment for developing your ideas.
When searching for new business, the last thing you want is to lose out to a competitor or find yourself working with a client who can’t afford your services.
Looking at your business through the lens of where you are on that list now, wondering why strategy xyz works for you necessarily or why strategy y is not a good fit for you.
For most marketers, going viral is the ultimate goal. Let's take at the how and why of some of the most successful viral marketing campaigns.
Where and when do you feel most comfortable getting yourself out there to make connections?
Don’t turn your nose up at being a big fish in a small pond. There’s a lot of success, satisfaction, and wealth to be found in small ponds.
The Internet has leveled the playing field significantly when it comes to marketing.
Distinguishing your feelings; whether your heart's is not really in the outcome or it's just a resistance.
You just got an email letting you know a prospect just requested a call. How do you prepare for this kind of situation? To help you... Here are some insights...
Interested in how to get more email subscribers? We've got some tips for you.
If you've already settled on your market, it's time to develop a point of view (or worldview)...but how do you do that?
Direct response is a godsend for online businesses. It allows us to market to more people at lower prices, but it can create trust issues - it has a certain "smell."
If your goal is to build authority, what should you be doing with email marketing?
There are many different routes you could take to establish your expertise. We're talking about the pros and cons of each outreach method, and how to make each one work for you!
Creating engaging content requires passion - do you have it? And why is it so important?
This here podcast needs more than a coat of pain, so we're hard at work totally renovating it.